Associate Manager, Social Media Community & Engagement

At Benjamin Moore, we empower our team members to achieve their goals and make a positive impact in our communities. We offer a rewarding and inspiring work environment that fosters creativity, collaboration, and a strong sense of camaraderie. Our culture of excellence and transparency encourages our colleagues to bring their authentic selves and unique perspectives/ideas every day. With 140 years of rich history behind our brand, we know that our people are the driving force behind our success. We believe in investing in our colleagues by offering work-life balance, competitive/ benefits, ongoing learning/continuing education, and skill development. Through a positive and engaging workplace, we facilitate growth, development, and fulfillment for all. 

Join us and be a part of a brand that inspires creativity, innovation, and passion in support of locally-owned stores around the world.

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Job Summary

Benjamin Moore is seeking an Associate Manager, Social Media Community & Engagement to lead communication and engagement efforts with our customers across our social channels including Instagram, TikTok, Facebook, Threads, X, YouTube and beyond. The Associate Manager, Social Media Community & Engagement position will play a key role within the social media team and will be instrumental in building relationships with new and existing customers to foster our community and drive tangible results when it comes to engagement, brand reputation and loyalty.

The ideal candidate for this position will have a passion for social media and an eye for color, interior design and home decorating. We are looking for someone who will immerse themselves into our brand, color collections, and product portfolio to communicate effectively with our audiences and personify our brand on our social media platforms.

Responsibilities

• Lead communication and engagement efforts with our followers/customers and drive the brand voice across key social media channels
• Manage daily channel monitoring and responsive customer engagement acting as a group moderator to provide a high level of customer service while elevating brand presence
• Work cross-functionally with various teams including customer service, PR, color and product marketing on managing customer inquiries and making sure they are responded to in a timely manner
• Identify and escalate broader issues, trends, spikes in volume related to a given topic as well as any potential sensitive issues for the brand
• Summarize situations and deliver possible solutions for the cross-functional team to weigh in on
• Work directly with our color and product teams to stay on top of the latest trends in design and color and develop technical expertise in paint
• Engage with comments and users who are tagging and/or mentioning Benjamin Moore paints in their content to build brand loyalty
• Assist the team with collecting user-generated content and testimonials from customers who are tagging the brand in their paint projects
• Work within our social media management tool to record responses, measure the success of day-to-day engagement efforts and improve our standard response times
• Produce ongoing social listening reports around brand health and identify conversation insights to help guide our social media engagement strategy
• Update and maintain Community Management process documents
• Stay up to date on the latest technology, trends, and community management methodologies
• Performs other duties as required

Qualifications

• Bachelor’s degree preferred- marketing, communications or similar discipline
• 2+ years of social media community management experience for a consumer brand, preferably experience in interior design or the home space
• Self-starter and effective team player with the ability to quickly develop and understand current processes, drive process improvements and work effectively with multiple teams
• Strong writing and editing skills, attention to detail and the ability to work with cross-functional teams are a must
• Hands-on experience handling community management and engagement for a recognized brand is preferred
• Strong communication skills with the ability to work collaboratively in a fast-paced environment
• Excellent verbal and written skills with outstanding attention to detail
• Deep understanding and knowledge of social media platforms including Instagram, TikTok, Facebook, Threads, X, YouTube
• Experience with social media management tools such as Sprinklr
• Resourceful, proactive, with strong organizational/project management skills, internet research skills, and a keen attention to detail
• Ability to be accountable and enthusiastic
• Passionate about social media engagement and comfortable interacting directly with customers